Summer of '76

Getting to Europe in the ’70s, take 2

Young people traveled to Europe in large numbers in the late 1960s and into the 1970s. Since they were mostly “low-budget” travelers, they looked for air fare bargains to get across the Atlantic. I wrote an earlier post about the low-price leader on that route, Icelandic Airlines.

Recently I ran across an article in Time magazine, dated August 17, 1970, covering the introduction of the new low price flights to Europe offered by Icelandic. Enjoy this perspective from the past when flying was comparatively expensive (although passengers were treated more as valuable guests than cattle in steerage) and kids with backpacks flocked to the bargains.

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